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Poker Terms Dictionary
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"Advertise (advertising)" Definition
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1. Advertise:
To reveal information that a player is not required to reveal, or put oneself in a position to be required to reveal information, with the purpose of creating a misleading table image. When a player advertises, he plays in a different fashion from his usual strategy in order to confuse his opponents. A player will generally alter their strategy so that they play more loose and are more apt to be paid off by their opponents when they hold a strong hand. Example: He is normally is not a loose player, he is just advertising by showing down those bad hands.
2. Advertising:
To make an obvious play or expose cards in such a way as to deliberately convey an impression to your opponents about your style of play. For example, to make a bad play or bluff to give the impression that you bluff frequently (hoping opponents will then call your legitimate bets) or to show only good hands to give the impression that you rarely bluff (hoping opponents will then fold when you do).
Additional information: Because memories of the first instances of an event are much stronger than other memories, table image can be manipulated by advertising done early in a game. Example: A player may see the showdown while bluffing rather than folding before the showdown if reraised. This would require that the player show the hand, helping to create the image of a bluffer. This image would be helpful later in the game for a player who is actually playing tightly and might otherwise have difficulty getting opponents to call. Similarly, a player may show a strong hand that was folded in order to create the image of a rock. This would be helpful in causing other players to fold when one bluffs latter in the session.
For example: "I don't like to advertise in online play. People switch tables so often that the image you are paying to create doesn't last long enough to really pay off."
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